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A new kind of beauty emporium,
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BEHIND THE BRAND:
Pure&True Founder, Michelle Garcia, set out to make not just another skincare collection but one that reflects a level of luxury and effectiveness that doesn’t compromise on purity, design or the environment. It was vital that the formulations are scientifically advanced using all the potent ingredients you’ve come to expect from performance-driven, organic skincare. However, equally important was to create products that truly care for the health and beauty of people, and the planet. Purity matters and Michelle became committed to a mantra based around the ideals of 'Live True' (their social and environmental commitment) and 'Love Pure' (their commitment to purity). In addition to using natural and organic ingredients, Pure&True packaging solutions are also green and sustainable using recycled and recyclable materials. In an effort to further reduce their carbon footprint they purchase re-forestation and sustainable energy credits to offset their energy use for shipping and operations. They also donate 5% of the profits from the sale of each product to social and environmental charities such as Women For Women International and The Nature Conservancy. This is one brand that’s truly making a difference.


Pure&True Affirm: Multi-Vitamin, Age-Defying Serum - All skin types



Pure&True Awaken: Marine Minerals Hydrating Masque & Scrub



Pure&True Balance: Aromatic Antioxidant Toner - All skin types



Pure&True Blossom: Flower Milk Cleanser - Normal, Combination, Sensitive



Pure&True Enrich: Deep Sea Hydrating Cleanser - Normal, Dry, Sensitive



Pure&True Glow: Intensive C Rejuvenating Serum - All skin types



Pure&True Infuse: Nourishing Multi-Vitamin Moisturizer - All skin types except oily



Pure&True Mini-Kit: Normal, Dry, Mature Skin



Pure&True Mini-Kit: Oily, Normal, Combination Skin



Pure&True Passion: Passion Fruit & Hibiscus Masque & Microdermabrasion Scrub



Pure&True Refuge: Rooibos, Rose & Pomegranate Hydrating Masque



Pure&True Uplift: Ultramarine Intensive Age-Defying Masque - All skin types