Ingredients: Mica (CI77019), Titanium Dixoide (CI77891),
            Iron Oxides (CI77491, CI77492, CI77499).

WANT TO KNOW MORE ABOUT THE INGREDIENTS IN THIS PRODUCT?
Visit our Ingredient Glossary for a full description.

SCROLL DOWN FOR MORE: Determining skin tone, choosing the right colors, application tips, brush care, etc...


DETERMINING SKIN TONE:
Cool: Your skin tends to be pinkish and you burn rather than tan in the sun. If your skin is a bit deeper your tan tends to be reddish rather than brown.

Neutral: Your tone is peachy, without obvious yellow or pink tones. You either burn immediately, or burn and then tan slightly.

Beige: Your coloring is beige-peach with a touch of yellow, and you may tan a bit.

Warm: You have noticable peach to yellow undertones and tend to tan easily. If you are very pale you may still burn a bit at first. Your tan tends to be warm golden brown.

Golden: You have a rich yellow skintone, without a hint of pink or beige. You tend to tan easily, unless you are very pale.

Olive: Your skintone is  beige without a hint of pink or yellow (like café au lait). You probably tan easily even if you are pale.

STILL NOT SURE?

1. Double check by looking at your inner wrist. Cool skintones will have blue looking veins. Warm, Beige & Golden skintones will have greenish veins. Neutral & Olive skintones can have either.

2. Get two pieces of fabric, one white, one cream. Stand before a mirror in natural light, hold each piece of fabric on each side of your face. If the white fabric makes your skin tone look washed out you are a WARM. If the cream fabric washes you out, you're  COOL.

CHOOSING THE RIGHT COLORS:
There are two basic color categories - warm & cool. When determining what colors are right for you, consider skin tone first, then hair color, then eyes. The following are not foolproof guidelines - they're suggestions to help you figure out a starting point for selecting colors.

WARM.

Eyes: golden brown, green, blue, turquoise or hazel with gold flecks.
Skin: brown with golden undertones, pale with peach or gold undertones, freckled, ruddy or golden due to a tan.
Hair: brown but throws off red tones, red, strawberry blonde or grey with a yellow cast.

Best colors:
Cheeks - apricot, peach, bronze
Lips - bronze, plums, spice, cherry reds, yellow reds, brick reds, apricot browns, soft peach, soft beige, cocoa, toast, brown-peach, peachy-bronze.
Clothes - brights such as red, blue, yellow, and earth tones such as khaki, rust, olive, warm brown, beige.

Worst colors: Bluish pinks or dull, pale pinks.

COOL.

Eyes: Deep brown, black/brown, grey blue, dark blue, hazel with grey or blue flecks.
Skin: Chocolate brown, true olive (most asian and latino skin), medium with no color in cheeks, or pale with pink in cheeks, pale with pink undertones, or bronze due to a tan.
Hair: Blue-black, dark to medium brown with no red undertones, golden blonde. grey or white.

Best colors:
Cheeks - Pink, rosy shades
Lips - blue reds, berry, soft rose, mauve, burgundy, maroon browns, aubergine, raisin, pink-browns.
Clothes - deep jewel tones, burgundy, navy, deep indigo, chalky, soft pastels.

Worst colors: yellow & orange
WHAT SUITS MY EYE COLOR?
These guidelines should steer you in the right direction if you're not sure what will compliment and enhance your eye color. Remember, there are no hard and fast rules and we advocate playing and testing - have fun!

BROWN: Play with dark violet, navy, blue, black or chocolate tones.

BLUE: Blues, grey-mauve and violet are especially good.

GREEN OR HAZEL: Eggplant, copper red, purple, mauve and various browns. Deep teal can be amazing too.
THE RIGHT FOUNDATION SHADE:
Level 0 Shade: Almost white on the skin. For the palest skin tones

Level 1 Shade: Extremely pale but with a bit of color.

Level 2 Shade: Pale but with color undertones.

Level 3 Shade: Light to medium skin tone.

Level 4 Shade: Medium skin tone.

Level 5 Shade: Caramel skintones with any undertone.

Level 6 Shade: Between medium and deep.

Level 7 Shade: Deep Bronze or dark tan skintones.

Level 8 Shade: Dark brown skintones.

Level 9 Shade: Deepest skintones - often considered Ebony.

FOUNDATION APPLICATION:
1. Begin with well-moisturized skin. Use a natural or organic moisturizer appropriate for your skin type and allow time for it to be well absorbed.

2. Apply your mineral foundation with a good soft brush or sponge. Alima's #25 Foundation Brush or Flocked Sponge are perfect for this. Sprinkle a tiny bit of mineral foundation into a small bowl or the lid of your foundation jar and swirl your brush in the powder. Tap the handle gently a few times to remove the excess. You should see only a bit of powder on the brush.

3. Sweep the brush over your face. It's not necessary to work the minerals into your skin - in fact it's better if you don't. You'll be surprised by the coverage you get. Start with less than you think you'll need - it's better to use several light applications than a single heavy one.

TIPS: If you prefer a cream or liquid foundation mix the mineral powder with your moisturizer. Those with oily skin sometimes find that minerals mixed with aloe gel or a dab of glycerin mixed with a little water provide a nice oil-free finish.

BLUSH APPLICATION:
1. Pick up some color with a soft brush and swirl the brush in the lid of your blush jar to distribute the powder evenly. Tap gently to remove excess. You should see only a bit of powder on the bristles of the brush.

2. Apply blush in a gentle arc from the apples of your cheeks (smile and you can’t miss them), outward and slightly up.  It's best not to bring the color all the way to your hairline. Blend outward and slightly down for a natural effect. Start with a light layer - you can always add more.

3. Pick a color that gives the skin a healthy glow and looks like your own natural flush. Warmer complexions often suit peachy shades - cooler skintones may need a pinker base.

4. Your face will look fuller with blush concentrated on apple of cheeks, or you can achieve a more narrow look by sweeping across cheekbones & out toward temples (blend well at outer edges and slightly down to avoid a horizontal stripe).

5. Stronger lip colors call for more muted blushes - more pronounced blush is better with subtle lip color

6. Paler skin tones look best with paler blush - deeper skin tones with more pronounced color.

7. Closely coordinate blush to your lip color  - pink or red lips with pink blush, coral lips with apricot or peach blush, rose lips with rose cheeks and bronze lips with bronze cheeks.

8. If you find you've applied too much blush, sweep a little foundation over the top to tone it down.

EYELINER APPLICATION:
1. Dampen your brush slightly to help the minerals adhere. Remove excess water if necessary by blotting with a tissue or towel.

2. Dip into the color and work the liner into the brush a bit by swivelling and dabbing on the lid  - this will minimize sprinkling onto cheeks.

3. Get as close to the base of your lashes as possible and sweep from the inner corner, out in a smooth, long motion.

4. Once the color is on the lash-line, you can smudge it with a dry brush if you want a more subtle, diffused line.

BROW APPLICATION:
1. Don't let your brows overpower your face. If you have a small forehead, smaller eyes or naturally sparse brows, thinner is better.

2. If you have blonde brows, filling in with a slightly deeper shade like Alima's Blond will give you a little extra definition.

3. Remember the "pencil rule" for general shape. Place a pencil alongside your nose. Your brows should begin at the edge of the pencil. Next, angle the pencil from your nose to the outer corner of your eye. Your brow should end where it meets the pencil. Finally, look straight ahead in the mirror. The highest point of your arch should be approximately over the outer edge of your pupil.

4. To highlight the arch of your brows, apply a bit of light, shimmery eyeshadow underneath and along the highest point of the arch.

5. Your brows don't need to be perfect mirror images of each other. Think of them more as sisters than identical twins.

BRUSH MAINTENANCE:
1. Dampen brushes under tepid water and lather gently with mild soap or shampoo.

2. Swirl the brush around the palm of your hand and use fingers to gently work the lather through thoroughly.

3. Rinse well under running water until water runs clear and soap is thoroughly removed.

4. Squeeze excess water out with fingertips or the palm of your hand.

5. Blot brush well with a clean old towel or soft cloth (bristles may bleed a lttle dye the first couple of times they're washed).

6. Allow your brushes to air-dry flat. This will keep moisture from seeping into the ferrule.

7. Protect your brushes from heat sources such as hair driers which may be damaging to bristles.